National Association of Manufacturers

IRI Webinar: Why You Should Master Customer Conversations in an AI World


Meeting Information

  • When

  • Thursday, May 28, 2026
    12:00 PM - 1:00 PM EASTERN

  • Where

  • Webinar

Important Notes and Details

    Abstract:

    Some ask, “When will AI replace me?” A better question is, “What work can I master that AI cannot?” AI can only work on knowledge that’s been digitally published above the “digital waterline.” Humans can learn everything else in customer conversations. Paradoxically, AI can help you master human probing skills to insulate your job from AI. In this interactive demo, you’ll see how the “Probing Depth Gauge” helps you master the questions needed to fully understand B2B customers’ worlds.

    Key takeaways:

    • Which B2B marketing, technical and sales tasks AI will “take over.”
    • Role-play world-class probing on your offering with Claire, your AI Guide.
    • Prepare for customer meetings with AI reports and in-depth briefs.
    • Use the Probing Depth Gauge to improve your probing skills.
    • Receive complimentary AI tool access to practice with for 60 days.

    Speaker: Dan Adams, Founder, The AIM Institute

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Disclaimer

By participating in this webinar hosted by the National Association of Manufacturers (NAM), you automatically agree to authorize recording of audio and visual content presented during the live event and consent to subsequent use of the recording in the public domain by the NAM unless otherwise stated. The audio and visual recording of the live webinar includes documents and materials exchanged or viewed during the live event; questions asked and poll answers provided by you during the live event; the closed captioning transcript; and the chat box transcript.

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