National Association of Manufacturers

Case Study Workshop: Formulating a Future-Oriented Strategy


Meeting Information

  • When

  • Wednesday, May 13, 2026
    12:00 PM - 1:15 PM EASTERN

  • Where

  • Webinar

Important Notes and Details

    Case Study: Formulating a Future-Oriented Strategy 

    This 75-minute interactive professional development session is designed to prompt conversations among R&D, innovation, and technology management practitioners on how exemplary cases of innovation can help them approach and think about innovation in their own contexts. This session is built around active participation, so expect to collaborate, analyze, and discuss as you explore innovation case studies. 

    Session topic: 

    Collaborative Scenario Experimentation (CSE) is a foresight exercise and future-oriented strategic planning process. CSE helps organization build resilient strategies that are response to uncertainty. As part of this process, organizations can imagine possible future scenarios and identify actionable steps to prepare for and respond to emerging risks and opportunities.

    The session will feature a case study on the application of CSE at the Innovation Center at Pontificia Universidad Católica de Chile (UC Chile). The Innovation Center is a key unit at UC Chile that fosters innovation and entrepreneurship by developing policies and partnerships across academia, government, and industry.  

    This professional development session is offered in collaboration with the Research-Technology Management (RTM) Journal. We encourage you to read the RTM article that discusses the case study before the session: Collaborative Scenario Experimentation for Strategy Formulation to Shape Desirable Futures. 

    Session format: 

    This session will feature a presentation and insights by: 

    • Professor Paula Wuth, Assistant Professor at Pontificia Universidad Católica de Chile


    • Professor Leonel Merino, Assistant Professor of Engineering Design at the School of Design and the School of Engineering at Pontificia Universidad Católica de Chile 


    • Professor Igancio Pavez, Associate Professor in the Department of Management at the Facultad de Economía y Negocios, Universidad de Chile 


    The participants will then be assigned to small groups and tasked with discussing and identifying common challenges, available methods, and creative solutions related to the session’s case study and theme. The attendees will return to the plenary and engage in a facilitated conversation to share key takeaways from their small-group discussions, highlighting areas of convergence and divergence and connecting the session’s takeaways back to their work. 

    This professional development session is designed for current IRI members only. If you are not a member, please contact Clayton Warnke (cwarnke@nam.org) 

Registration Information


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Disclaimer

By participating in this webinar hosted by the National Association of Manufacturers (NAM), you automatically agree to authorize recording of audio and visual content presented during the live event and consent to subsequent use of the recording in the public domain by the NAM unless otherwise stated. The audio and visual recording of the live webinar includes documents and materials exchanged or viewed during the live event; questions asked and poll answers provided by you during the live event; the closed captioning transcript; and the chat box transcript.

By submitting this registration, you consent to having your name or contact information shared with the session speaker(s) and sponsor(s).

If you do not consent to the audio and video recording of the live webinar event or the sharing of your information, please do not join the session and discuss your concerns with the host.